Our client is the world’s online marketplace. It provides a platform that enables trade on a local, national and international basis; where millions of items are traded each day.
Responsibilities:
1.Defining online marketing strategies, allocating budgets, planning and executing the online marketing programs and evaluating and improving the result of the online marketing initiatives.
2.Paid Search: be responsible for proposing campaigns with different groups of search key words on the main search engines and keep monitoring and optimizing the performance of the key words, ads wordings and corresponding landing page contents.
3.eDM campaign: be responsible for cooperation with companies or organizations with potential sellers. You will plan the eDM campaigns by defining target user profile, drafting customized contents and incentives and monitor performance.
4.WOM and affiliates: be planning acquiring sellers thru diversified internet channels, including but not limited to vertical sites, cross-border trading sites, blogs, communities, etc. Think creatively and meanwhile embed cross-border trading ideas and contents in the acquisition channel.
5.Visitor to User to seller conversion: keep on monitoring and optimizing the result of online seller acquisition and conversion by analyzing the creative qualities, content and incentive effects and process efficiencies.
6.Work closely with 3rd party vendor to ensure the execution of the online marketing initiatives.
Top 3 Requirements:
1.5-8 years of marketing experience in internet or eCommerce business, with proven track of records of success in an online environment.
2.Possess strong marketing experiences in online marketing (Internet Marketing /eDM campaign) and have a good knowledge of site/e-commerce market.
3.Experienced in selecting and managing internet agencies.
Sepcial Requirements:
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